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THE IMPACT OF COVID-19 ON INDIVIDUAL GIVING

Part 2

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Author Archives for Helen Halahan

Get to know your supporter personas for long-term benefits

September 15, 2020 5:02 pm Published by Comments Off on Get to know your supporter personas for long-term benefits

Personalising communications for supporters is becoming increasingly important. With the right data, and technology, you can build better, longer-lasting donor relationships...


The key to effective supporter journeys

August 19, 2020 2:23 pm Published by Comments Off on The key to effective supporter journeys

(Spoiler alert: it’s all about the relevance of the message and the channel mix) How can we increase the relevance...