Prize-led Fundraising Benchmarking and Trends 2021

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Author Archives for Helen Halahan

Spotlight on raffle: interview with Rosie Fearon

March 25, 2021 5:37 pm Published by Comments Off on Spotlight on raffle: interview with Rosie Fearon

How does a membership-based national charity like the National Trust make sure it’s prize-led fundraising programme meets the needs of...


The impact of COVID-19 on individual giving

Individual Giving continues to perform

March 15, 2021 7:13 pm Published by Comments Off on Individual Giving continues to perform

Raising vital funds during the COVID-19 pandemic has been a tough challenge for UK fundraisers with many of the core...


Getting the most out of email

October 6, 2020 1:45 pm Published by Comments Off on Getting the most out of email

We all rejoice when a donor provides their email address. There’s now a direct marketing link to our supporter at...


Get to know your supporter personas for long-term benefits

September 15, 2020 5:02 pm Published by Comments Off on Get to know your supporter personas for long-term benefits

Personalising communications for supporters is becoming increasingly important. With the right data, and technology, you can build better, longer-lasting donor relationships...


The key to effective supporter journeys

August 19, 2020 2:23 pm Published by Comments Off on The key to effective supporter journeys

(Spoiler alert: it’s all about the relevance of the message and the channel mix) How can we increase the relevance...