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Case study

50% increase in fulfilment compared to forecast? No problem

When Concern’s Ration Challenge became a run-away success, we stepped up to the challenge of fulfilling 50% more packs than forecast.


In 2019, Concern Worldwide, in partnership with Act for Peace, launched Ration Challenge in the UK, a growing global community of people taking action and showing solidarity with refugees. During Refugee Week, 16-23 June 2019, Concern asked people to eat the same as a Syrian refugee living in a camp in Jordan, based on food packs distributed by the Ration Challenge’s local partner organisation. With such a high profile new event to launch in the UK, Concern were looking for a trusted fulfilment partner who could deliver a high volume of ration packs within a short lead time.


  • 9,000 ration boxes despatched to participants within 2-months (exceeding target by 50%).
  • Over £1million raised to help Syrian refugees in Jordan as well as supporting other vulnerable communities around the world.

Event Fulfilment

“We decided to work with Woods Valldata on the Ration Challenge campaign after a long and successful relationship with other areas of our fundraising work. We knew to make the campaign a success in its first year, we needed to work with a consistent, professional and efficient organisation, and Woods Valldata delivered. The campaign was a success raising over £1 million in its first year and being shortlisted for the fundraising campaign of the year at the 2020 Institute of fundraising Awards.”

Matt Allen, UK Community Fundraising Manager, Concern Worldwide


Concern approached Woods Valldata to fulfil this milestone campaign. Having worked with us for a number of years, they knew we wouldn’t let them down. This was a new campaign concept and one which was challenging to forecast. Our track record in dealing with peaks in activity meant we’d be able to deliver if the campaign performed better than expected. Which it did. And we did. Fulfilling 3,000 more ration boxes across the UK than forecast. We were even able to help find a more cost-effective despatch method to maximise net income. Refugee Week was fast approaching. Our objective was to make sure everyone who signed up received their packs before the start. With our flexible operations, ration packs ordered were printed, picked, packed and fulfilled within 72 hours of receipt – making sure every participant could take part.


We’re always looking for ways to improve our service for clients and fine-tune operational processes making campaign fulfilment even more hassle-free.

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