Migrating to Affinity gives charity confidence to grow
Hospice at Home West Cumbria provides high-quality, palliative and end-of-life care to people living in West Cumbria. They aim to be at the heart of the community and provide home nursing, support at home, emotional support, complementary therapies, and lymphedema care when and where needed.
Goal
Hospice at Home West Cumbria rely almost entirely on fundraising and need to raise in the excess of 1.4m per year to provide their services. In the current economic climate, fundraising is focused on building sustainable, predictable income streams to support their services.
Lottery was an ideal strategic fit. However their existing lottery was restricting growth. The product was right but the platform needed to change.
Migrating to Affinity was the perfect solution. With a real-time dashboard and information at their fingertips, Hospice at Home West Cumbria now have the confidence to grow their lottery helping to achieve their vision that: all people in West Cumbria have timely access to personalised high-quality palliative and end of life care.
Success
- Smooth migration of 120 existing users
- 40% growth through organic channels in first four months
- All the information needed in one place
Our Approach
Audit
Lottery as a regular giving income stream was a perfect fit for the Hospice at Home West Cumbria strategic fundraising focus. But their existing lottery provision wasn’t fir for purpose. After reading success stories from other charities using Affinity and speaking directly to other fundraisers with experience of the platform, the fundraising team knew Affinity would provide everything they needed and more.
Implementation
The process of migrating the lottery was relatively easy and smooth thanks to the team at Woods Valldata. Hospice at Home West Cumbria made their first draw on the Affinity platform on 20th December with 120 migrated players. Within four months of organic marketing activity to existing supporters via social media, their website, newsletters and email this had grown by 40%.
What’s more, it has saved time all round. With separate log-ins for teams across the charity, fundraisers no longer have to send reports on to finance and marketing. It’s all in the dashboard!
Continuous Improvement
Now the charity has seen how Affinity supports their fundraising focus, they’re ready to invest more. They’re looking to grow the lottery and attract players who will go on to support the charity in other ways. Using their own staff and volunteers they’re looking to recruit players in their retail outlets and in shopping centres. In this way players will get a real understanding of Hospice at Home West Cumbria and how their support will make a massive difference in their community.
Whatever your requirements we are sure to be able to help
What our client had to say
“Getting reliable income each month is really important alongside other activities like events where there is less consistency in how much will be raised”
Holly Harkness, Community Fundraising Co-ordinator, Hospice for Home West Cumbria
“With Affinity, all the data and relevant reporting is there when you need it.”
Holly Harkness, Community Fundraising Co-ordinator, Hospice for Home West Cumbria
“The branded website is a massive hit. People don’t even realise they’ve left our website to sign up and it’s really easy for them to get involved.”
Holly Harkness, Community Fundraising Co-ordinator, Hospice for Home West Cumbria
“Marketing can use the Affinity dashboard to set up source code tracking in the system. Finance can access the financial reconciliation information. everything is in one place where everyone can access what they need from it.”
Holly Harkness, Community Fundraising Co-ordinator, Hospice for Home West Cumbria
