The power of partnership
Woods Valldata and the National Trust have worked together to build and develop the Trust’s raffle successfully for over 20-years. During a retender in 2024, the Trust explained that Woods Valldata were the natural choice.
Goal
The National Trust want a partner for their successful raffle programme. They’re looking for a company to work with collaboratively, in a complex charity context, to achieve their ambitions. Working with Woods Valldata as their partner for growth made sense: not only do they understand the history of the Trust’s raffle and the way the charity works, but the Trust also have confidence in their sector and industry knowledge to help continuously drive the programme forward.
Success
- 20-year strong relationship
- Steady income source despite economic turbulence
- Ongoing Test & Learn programme improving success
Our Approach
Background
Over 20-years together, the National Trust and Woods Valldata have achieved great things with the raffle programme. From recommending the initial move from magazine raffle to solus raffle raising income per name contacted from £0.30p to £3.00, to encouraging moving from 3 to 4-raffles a year in 2014 helping the Trust exceed £1m in raffle income, to working with the team on a business case for a successful raffle relaunch in 2024 following a CMS changeover, Woods Valldata have been a consistent and valued extension of the National Trust team.
Recommendations
Woods Valldata are continuously looking for ways to build the National Trust’s raffle effectiveness, increasing response rates and income but also driving efficiencies which reduce costs too. Data analysis, for example, has helped on both counts identifying segments where a drop ask would not only reduce costs but also increase response rates.
Implementation
Through a test & learn approach, Woods Valldata suggest changes, implement them and assess their ongoing impact for the programme. In this way, the raffle is continuously improving, even in difficult economic times. In fact, raffle – with its ‘give and get’ proposition and carefully targeted segmentation, ask and messaging – resonates with the traditional National Trust audience providing a steady and predictable source of income on a par with their appeals programme. They also appreciate the compliance guidance Woods Valldata provide which is essential for a charity like the National Trust whose brand reputation is paramount.
Continuous Improvement
Woods Valldata continues to support the National Trust by providing ongoing data analysis, compliance guidance, and tailored recommendations to ensure the raffle programme remains successful, aligned to ambitions and compliant with regulations.
Whatever your requirements we are sure to be able to help
Services:
What our client had to say
“Woods Valldata’s tailored recommendations
Catherine Weston, Formerly Fundraising Officer, The National Trust
and data analysis have significantly improved
our raffle programme’s efficiency and
effectiveness.”
“The confidence in the sector
Catherine Weston, Formerly Fundraising Officer, The National Trust
knowledge and industry expertise
that Woods Valldata provides
has been invaluable in helping us
achieve our fundraising ambitions.”
“I feel like we’re one team rather than client and supplier.”
Catherine Weston, Formerly Fundraising Officer, The National Trust
