£10,000 raised in the first year!
Retina UK is a charity supporting people affected by inherited sight loss and investing in medical research to help make their challenges a thing of the past. Affinity Lottery is a pooled weekly lottery platform that enables charities of any size to quickly and easily set-up and manage a weekly lottery product with little to no risk.
Goal
Retina UK is a small charity with a loyal supporter base, many of whom have a strong personal connection to their cause. The charity was looking for ways to attract more, more diverse, supporters whilst providing existing supporters with an additional way to engage. After some research they felt that a weekly lottery was the ideal way to achieve this and approached the team at Woods Valldata about Affinity.
Success
- £10,000 raised via lottery in first year
- 130 players joined with less than 8% cancellations in a year
- 20% of sign-ups are new supporters
- 21 winners in the first year, including a £1000 winner
Our Approach
Partners in Possibility
Running your lottery with Affinity really is simple and easy. Woods Valldata encourage sharing of ideas and knowledge between charities in the Affinity Family though tools such as a closed LinkedIn group and quarterly online meet-ups. The Affinity Platform offers everything you need to operate your lottery including a suite of reporting that means you have everything you need in one place, saving you a lot of time. But when you do have a question, the team at Woods Valldata are on hand to help.
Limited Cancellations
Often in regular giving programmes there is a level of no-shows and attrition within the first year. Retina UK have seen less than 8% cancellations from those who have signed up to the lottery. Lottery lends itself to a minimum attrition due to its low entry ask and chance of winning something in return. The team at Retina UK, however, have gone one step further and implemented a stewardship journey for all new supporters / players including a welcome email, quarterly update emails and winners emails.
database Growth
One of the key objectives for Retina UK in launching the lottery was to grow their existing database, as well as further engaging existing supporters. They’re really happy with the response to weekly lottery in the first year since launch.
Recruitment into the lottery has utilised mostly organic channels including:
- Organic social media posts
- Emails to the existing base
- Postcard inserts in other mailings such as their quarterly magazine
- Website homepage space
£10,000 Unrestricted Income Achieved
Weekly lottery provides unrestricted regular giving income for charities. This makes it a sustainable way to raise money which can be utilised where it is needed most. Retina UK have raised a massive £10,000 from their lottery in its first year. And they’re looking to keep on growing to raise even more for their good cause.
Continuous Improvement
Woods Valldata continue to invest in and improve the Affinity Lottery Platform making it the leading option for charities of all sizes looking to get started with a simple and easy weekly lottery product.
Whatever your requirements we are sure to be able to help
Services:
What our client had to say
“Affinity is working really well for us to diversify our offering and give supporters another way to give back.”
James Clarke, Head of Income Generation, Retina UK
“I would one million percent recommend Affinity Lottery. The opportunities are endless.”
James Clarke, Head of Income Generation, Retina UK
“We’ve only had a handful of cancellations to the lottery. Our players are well looked after.”
James Clarke, Head of Income Generation, Retina UK
