Your local air ambulance logo
Air Ambulance

The right partner for growth

Woods Valldata used its expertise to successfully migrate services over a four-month time period. When The Air Ambulance Service (TAAS) needed to outsource its response handling and engage a new Direct Debit processor to free-up internal resources and drive efficiency, Woods Valldata was thrilled to come on board, successfully managing both services since 2016.

Founded in 2005, TAAS runs two emergency air ambulances – the Warwickshire & Northamptonshire Air Ambulance and the Derbyshire, Leicestershire & Rutland Air Ambulance. TAAS also operates the national Children’s Air Ambulance – an emergency transfer service for seriously ill babies and children.


Due to significant growth over a short period of time, TAAS wanted to ensure that its working practices were as cost-effective and efficient as possible. The charity had a clear focus to launch a new supporter recruitment activity, such as DRTV and door-to-door campaigns, but realised the need to outsource its response handling and improve its Direct Debit processing as part of this drive.

Following a lengthy tender process, TAAS awarded the contract for both services to Woods Valldata.


  • Direct Debit processing
  • Service migration
  • Freeing-up of resources


To get the project off to the best start, Woods Valldata established “Team TAAS” – a dedicated group of experts across account and service management, campaign management and business analysis.

This team worked with TAAS to meet a number of initial targets for the partnership. These included the successful implementation of the response handling service in time for the charity’s autumn appeals, full setup and testing to enable handling of TAAS’s first raffle campaign, and the move of the charity’s current Direct Debit processing service, without disruption, to supporters and with minimal impact on the charity’s day-to-day operations. With such an integral role to play, TAAS needed to have total trust in Woods Valldata, as Angela Davis, Service Delivery Director at Woods Valldata, explains.

What our client had to say

Air Ambulance