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Published by Woods Group

Digital Innovation & Strategy Planner Joins Our Team

We are delighted to welcome Tamara Ecclestone to the team at Woods. Tamara joined us in August in the new role of Digital Innovation & Strategy Planner to help our charities drive traffic to their raffle and lottery websites, increasing play rates and donations.

We caught up with Tamara to discuss the role.

As Digital Innovation & Strategy Planner, what is involved in your role?

It is my role to develop a strategy to help drive new and existing raffle and lottery players to our charities’ websites. In addition to this, I plan to increase the conversion rate of those visitors, meaning more people donate and play online.

Digital marketing is such an important part of any marketing strategy, regardless of the age of the target market. It’s my mission to ensure all Woods’ charities take full advantage of this medium to increase their online donations and reduce their cost per acquisition.

What is your background?

I have been working in digital marketing for more than 10 years. I started in the Marketing department of a FTSE 100 finance company, where I learnt the intricacies of marketing in a heavily regulated industry. From there I moved to one of the UK’s largest automotive services companies and then spent the last four years prior to joining Woods at a full service digital marketing agency. My experience has meant I am uniquely positioned to understand the digital marketing needs of clients, regardless of their size.

What excites you about your new role?

Helping charities discover new ways of driving traffic to their raffle and lottery programs, through comprehensive and innovative digital marketing strategies. This is an exciting time for digital marketing in the charity sector, with many charities trailing behind other sectors in their digital offerings, my aim is to help our clients take advantage of the full potential of digital; reducing cost per acquisition whilst increasing player numbers and online donation values.

 

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