Firefighters Charity win Campaign of the Year
We are incredibly proud of our client The Firefighters Charity for winning Campaign of the Year at the Lotteries Council this week.
The nomination included praise for the very strong creative, which demonstrated what buying lottery tickets can achieve for beneficiaries. The data segmentation re-engaged with previously lapsed supporters, and the campaign took a really strong approach to promote their raffle website, adding a leaflet about playing online to every pack, using printed posters at events displaying the URL, and using reminder emails.
The team from Firefighters Charity couldn’t make the awards dinner on Wednesday, so Jen from Woods collected the trophy on their behalf.
Huge congratulations to the Firefighters team for an excellent campaign. Well done!