13 Oct 2014
Get real-time campaign performance reports for your fundraising campaigns and appeals
Manage campaign performance with the Woods Group new reporting dashboard.
As a charity, one of the most important things you need to know is how successful your appeals and campaigns are. Who are you reaching? Is your audience paying attention? How many of them take up your calls to action?
For charities who have always relied on effective marketing and tailoring the right message for the best results, it’s extremely important to be able to manage campaign performance and get a robust, quick indication of campaign progress and target attainment.
In this age of data and analytics, it’s easier than ever to access data on campaign performance. What’s not always so easy is accessing an effective way to organise this data in real-time, to provide clarity of view of where you’re at and where you can perhaps improve future campaign performance.
The Woods Group’s new reporting dashboard gives you everything you need. With a clean, simple design, the dashboard presents data in a way that is intuitive and easy to understand. Whether you want to get straight to the point with an overview at a glance, or dive into the details, the dashboard organises your campaign data clearly and efficiently at every level.
The dashboard provides simple summaries of all key metrics. Find out which segments are donating the most and which ones are the most responsive. Keep on top of on-line versus off-line performance. Monitor Gift Aid eligibility, flags captured by type and payment method. Watch for peaks and troughs in the arrival graph and monitor overall performance against pre-defined campaign targets.
Tabbed browsing allows you to view and organise campaigns independently, as well as reviewing all campaigns side by side to compare and co-ordinate.
Accessible and convenient
The reporting dashboard is also the most efficient way to compile a campaign report for internal use, enabling you to export well-presented PDFs and Excel spreadsheets. It’s also optimised for mobile, making it easy to use ‘on the go’. In addition we will also give you access to the full Woods online reporting suite for the full range of reports, plus client lookup functionality and access to scanned images.
Wherever you are, the Woods Group online reporting dashboard allows you to optimise campaign management by giving you everything you need in a way that is clear, succinct and accessible in every way.