Gross Gambling Yield (GGY) is calculated in accordance with the following formula (a + b – c), where (a) is the total of any amounts that will be paid to the licensee by way of stakes in the relevant period in connection with the activities authorised by the licence, (b) is the total of any amounts (exclusive of value added tax) that will otherwise accrue to the licensee in the relevant period directly in connection with the activities authorised by the licence, and (c) is the total of any amounts that will be deducted by the licensee in respect of the provision of prizes or winnings in the relevant period in connection with the activities authorised by the licence. Free bets or bonuses are only counted when calculating GGY if the customer has the unrestricted right to opt instead to receive a cash equivalent to the value of that free bet or bonus. Loyalty schemes such as ‘rake back’ or ‘VIP cash back’ or similar are not counted towards (a), (b) or (c). Within Industry Statistics, figures for National Lottery and Lotteries are GGY-equivalent and relate to the proceeds from ticket sales minus the amount given out in prizes.
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