Thanking, as it relates to the response handling process, is a follow-on communication to a supporter after receiving a donation or response from them. There are lots of different ways to thank from very personalised through to generic, from email or SMS through to hand-written cards. Thanking is an important part of the supporter journey contributing to heightened positive supporter experience. You can read more about thanking in our blog: how to say thank you to your charity’s supporters.
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