Prize-led Fundraising Benchmarking and Trends 2021

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Published by Debbie Parsons

Woods Valldata presents… raffle and lottery personas

Helen Daw takes us through an explanation of the types of persona typically playing charity raffle and charity weekly lottery – looking at their typical age, interests and motivations – drawing on research from the Gambling Commission and from persona development using aggregated post-code level data and Experian’s Mosaic classification.

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