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Woods Valldata presents… Data strategy

Helen Daw, Head of Data Strategy and Insight at Woods Valldata presents her top tips for how to make the most of data strategy for individual giving fundraising to truly enhance your fundraising activity.

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Woods Valldata presents… raffle and lottery personas

Helen Daw takes us through an explanation of the typical types of charity raffle and weekly lottery personas – looking at their typical age, interests and motivations – drawing on research from the Gambling Commission and from persona development using aggregated post-code level data and Experian’s Mosaic classification.

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Raffle and lottery player personas report

Who’s playing your gaming products? Find out typical profiles for raffle and weekly lottery players in this player persona report to help make your next player communications more targeted.

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Prize-led fundraising benchmarking and trends webinar 2021

Discover valuable charity raffle and weekly lottery benchmarks, trends and insights from Woods Valldata and leading UK charity fundraisers from Guide Dogs, National Trust, Alzheimer’s Society and Essex & Herts Air Ambulance as we discuss what’s hot in prize-led fundraising in 2021. Watch the prize-led fundraising webinar now.

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