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Segment
An audience segment in individual giving fundraising is a group of supporters within a data set with one or more common characteristics. These might be when they last donated (recency) for instance, or how often they donate (frequency) or how much they give (value) or any other measured characteristic. Segmenting data helps charities communicate with […]
Value
Value is a measurement in individual giving fundraising which looks out how much a donor or supporter has given to the charity within a given time period. Value segmentation is often split into groups such as £0.01-£5.00, £5.01 – £10.00, £10.01 – £20.00 and so on. See also RFV models
Frequency
Frequency is a measurement in individual giving fundraising which looks out how frequently a donor or supporter gives to the charity within a given time period. Frequency segmentation is often used to help ensure charity supporters receive the right kind of communication at the right time. See also RFV models
RFV (recency, frequecy, value)
RFV (recency, frequency and value) is a model used in fundraising to identify common characteristics within a group of supporters. These groups are known as segments. An RFV model is a way of segmenting supporters so that ongoing communications are relevant and timely.
Recency
Recency is a measurement in individual giving fundraising which looks out how recently a donor or supporter has given to the charity. Recency segmentation is often split into groups such as 0-12 months, 13-24 months, 25-36 months and so on. See also RFV models
Life-time value
See LTV