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Our managed charity lottery service

Woods Valldata’s charity lottery products deliver outstanding return on investment. As an experienced charity lottery provider and a BACS-approved Direct Debit bureau, we deliver industry-leading solutions.

We are a long-standing Gambling Commission External Lottery Manager; as such we provide a comprehensive service that includes multi-channel recruitment, digital and mobile integration, player management, and compliance, optimising your charity lottery.

The unstoppable growth of lottery

The lottery sector is a fast-growing source of charity fundraising. Sales rose by 15% between 2016/17 and 2017/8, soaring from £588 million to £676 million. This is in large part due to digital innovation, facilitating quick, easy access to online games while boosting market awareness. Its impressive growth shows no sign of slowing either: by 2023/24, lottery sales are estimated to reach an incredible value of £9.4 billion.

Lottery for small- to mid-sized charities

We understand that the initial levels of investment attached to weekly lotteries can seem daunting for smaller charities, or for charities new to a lottery programme. This is why we developed the Foundation Lottery, a weekly lottery product that helps small- to mid-sized charities establish and grow thriving lotteries.

It has been designed to make the benefits of prize-led acquisition and income generation more readily available to a wide range of organisations.

We take the financial pressure away by insuring (and paying out) the significant top two prizes, allowing you to spend your budget on marketing and acquisition activity.

Lottery success with minimal risk

Find out more

We’ll manage the complete programme for you, including:

  • Creative work
  • Programme set up
  • Recruitment advice
  • Player management
  • Mobile integration and text to play
  • Direct debit set up
  • Lottery processing
  • Weekly draw
  • On-line integration
  • Maintenance calling

Our lottery service is available at two levels:



Programme management

Shoulders the administrative burden of running a highly efficient and scalable lottery programme.


Full service

As above but with full strategic direction, recruitment and developmental advice. We also offer two configurations of prize structure ensuring that we have the best solution for most medium and large charities.

Contact us today

to discuss your requirements

01249 653444

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Why choose Woods Valldata as your charity lottery providers?
Key features
Typical launch process

Why choose Woods Valldata as your charity lottery providers?

We’ll help you plan effective recruitment drives which make sure you’re targeting the right people, the right way. We’ll prepare forecast models and marketing plans, and work with you throughout the process to ensure your business plans come to fruition. Our lottery is a great way to get supporters onto a Direct Debit while also encouraging loyalty and regular giving, as supporters understand the need for Direct Debit to be able to play. It also offers great upgrade possibilities. Fully managed by us and including all the creative work, production, response handling and Direct Debits on your behalf, right down to paying the winners, it leaves you free to focus on your supporters and raising more funds.

Key features

We offer a fully managed charity lottery product, which is unique in the sector. We offer complete flexibility on payment, taking payment by cheque, credit card, and direct debit at launch (encouraging conversion to DD later). We can incorporate recruitment mailing and tele-fundraising via Woods Valldata supporter management centre, which includes all “maintenance” calls and a full player management program. Our contact model ensures attrition is minimised and upgrade opportunities are maximised. The program is driven by an agreed strategic development plan. Flexible prize options ensure the right balance of player incentive and profitability.

Typical launch process

There is a two-stage process: Stage 1 – The Launch: Recruitment by a range of means based on your circumstances and budget and agreed with you Targeting the most responsive elements of your database initially Administration phase – setting up bank account/SUN/merchant ID etc. before artwork starts 16 -20 week sell in period before 1st draw Stage 2 – Development: Build & Convert/Build & Upgrade Development of the lottery product is vital.  It minimises attrition, develops loyalty to the product, increase income per player and ensures maximum lifetime ROI for each player. We have developed a range of key activities to aid the growth of your lottery: Recruitment calling and mailing – targeted additional campaigns generating new names for the lottery DD cancellation calling Conversion to DD calling Upgrade calling Lapsed mailing and calling Winner upgrade calling

“We have twice won the Barnardo’s Gold Star Supplier award. This was mainly due to the effectiveness of our account teams.”

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