Prize-led Fundraising Benchmarking and Trends 2022
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Discover our managed charity lottery service
Our nation loves weekly lottery. As charity lottery providers here at Woods Valldata, we have seen lotteries in the charity sector go from strength to strength, with sales estimated to reach more than £9.4bn by 2024 – but why is it such an attractive proposition?
For the supporter…
Donating through charity lottery is a relatively low monthly expense and there is a lot of opportunity around the prize fund and number of opportunities to win. Plus, as a regular gift, the supporter doesn’t have to do a lot of work in order to play.
For your charity…
A weekly lottery means a monthly commitment that’s relatively stable, the opportunity to be creative with the product and lots of potential for donor acquisition, using lottery as an entry point to support your charitable cause.
Three winning ways – choose your perfect fit lottery.
We know one size never fits all. That’s why we have three levels of lottery available to choose from: Affinity, Aspire and Advantage.
Three different ways of running a lottery with all the support, experience and expertise you need from off-the-shelf and ready-to-go; to owned by you and managed by us; to fully bespoke and offering complete freedom in how you run and grow your lottery.
These three different approaches have been designed to perfectly match the diverse scale, needs and ambitions of today’s charities and causes.
Each product is packed with different features, attributes and benefits – and as your External Lottery Manager, we’re here to help you choose the right way forward for your charity.
Discover your perfect fit lottery…
Quick & easy set-up | Quick & easy set-up | Bespoke set-up |
Own lottery, shared draw | Own lottery, own draw | Own lottery, own draw |
Full online player sign-ups | Full online player sign-ups | Full online player sign-ups plus additional digital enhancements |
Templated lottery website | Templated lottery website with some customisation | Bespoke lottery web platform
|
Choose your own numbers | Choose your own numbers | Choose your own numbers |
Fully Gambling Commission compliant | Fully Gambling Commission compliant | Fully Gambling Commission compliant |
£25k 1st prize, £1k 2nd prize £300 worth of runners-up prizes | £20k 1st prize, £1k 2nd prize Bespoke prize structure for runners-up | Fully customizable prize fund |
All prizes funded and provided by Woods Valldata | Partially funded prize draw - Woods Valldata fund 1st and 2nd prize, charity to fund all runners-up prizes | Bespoke prize fund funded and provided by the charity |
Automated player admin | Automated player admin | Full options on supporter journey management |
Variable Direct Debit payments | Variable Direct Debit payments | Variable Direct Debit payments |
Use Woods Valldata Service User Numbers (SUN) for Direct Debits | Use of Charity's own Service user Number (SUN) for Direct Debits | Use of Charity's own Service user Number (SUN) for Direct Debits |
Full reporting suite and data exports | Full reporting suite and data exports | Full reporting suite and data exports |
Self-serve data management portal | Account Management included | Account Management and quarterly lottery reviews |
Strategic growth consultancy available on demand | Strategic growth consultancy available on demand | |
- Quick & easy set-up
- Own lottery, shared draw
- Full online player sign-ups
- Templated lottery website
- Choose your own numbers
- Fully Gambling Commission compliant
-
£25k 1st prize, £1k 2nd prize
£300 worth of runners-up prizes
All prizes funded and provided
by Woods Valldata - Automated player admin
-
Variable Direct Debit payments
(£4 or £5 per month) - Use Woods Valldata Service User Number (SUN) for Direct Debits
- Full reporting suite and data exports
- Learn more about Affinity
- Quick & easy set-up
- Own lottery, own draw
- Full online player sign-ups
- Templated lottery website – some customisation
- Choose your own numbers
- Fully Gambling Commission compliant
-
£20k 1st prize, £1k 2nd prize, bespoke prize structure for runners-up
Partially funded prize draw: Woods Valldata fund 1st & 2nd prize, charity funds all runners-up prizes - Automated player admin
-
Variable Direct Debit payments
(£4 or £5 per month) - Use of Charity’s own SUN (Service user number) for direct debits
- Full reporting suite and data exports
- Strategic growth consultancy available on demand
- Account Management included
- Learn more about Aspire
- Bespoke set-up
- Own lottery, own draw
- Full online player sign-ups plus additional digital enhancements
- Bespoke lottery web platform
- Choose your own numbers
- Fully Gambling Commission compliant
-
Fully customizable prize fund
Bespoke prize fund funded and provided by the charity
Full options on supporter journey management - Full options on supporter journey management
-
Variable Direct Debit payments
(£4 or £5 per month) and additional payment options available - Use of Charity’s own SUN (Service user number) for direct debits
- Full reporting suite and data exports
- Strategic growth consultancy available on demand
- Account Management and quarterly lottery reviews
- Learn more about Advantage
1. Affinity Lottery
Affinity Lottery is the ideal solution for charities looking for the joys to be had in acquiring and building relationships with players without the operational administrative burden.
This option enables your charity to increase player acquisition and boost your fundraising from the very first draw – with a prize fund with a £25,000 top prize at no cost or risk to your organisation.
2. Aspire Lottery
Owned by you and managed by us, Aspire Lottery is perfect for charities and sports societies looking to increase regular giving income from a different type of supporter.
Your Aspire lottery is unique to you, perfectly matched to your cause and ready to go to deliver increased fundraising income to your charity.
3. Advantage Lottery
Advantage Lottery is the best weekly lottery product to take you and your fundraising efforts to a higher level!
It’s customisable and adaptable to fit with the growth needs of your programme and offers complete freedom in how you run your lottery, whilst giving you everything needed to help it reach its full potential.
Woods Valldata very capably managed the migration of our large lottery, liaising with all relevant parties throughout and working to the agreed schedule to deliver the first draw on the planned date.
Gillian Baxter, Head of Supporter Acquisition - The Royal British Legion