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300% Player growth in first 6 months after migration

All the hassle of day-to-day lottery player and draw management is taken in-hand by Woods Valldata’s charity lottery service, leaving St. John Ambulance with more capacity to focus on retention and acquisition.


St. John Ambulance’s external lottery manager was holding them back. They were therefore looking to migrate to a reliable and scalable charity lottery service to enable them to grow and innovate within the prize-led fundraising streamWoods Valldata was the obvious partner of choice.


  • Seamless migration of 350 players without missing a draw.
  • Investment followed increased confidence since moving resulting in uplift of 2,500 players in just 6 months.

Our Approach


We worked in partnership with St. John Ambulance to identify their unique needs for their weekly lottery based on their current player profiles, player numbers and ambitions.


The benefits of this are:

  • Minimal resource requirement from St. John Ambulance for set-up, player management and draw management
  • More time to focus efforts on strategic fundraising including player acquisition and upsell opportunities
  • Tried and tested migration approach ensuring smooth transition


The migration of around 350 existing St. John Ambulance lottery players was handled seamlessly by our migration team, allowing a change of lottery product and provider without missing a draw.

Woods Valldata are able to handle all the data imports and validation regardless of source and process all Direct Debit payments.

We also run and manage their digital player platform, enabling additional play options.

A single point for data and reporting means reconciliation and supporter journey planning are now easily managed.

What our client had to say

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