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– A charitable organisation which works to educate the public about the horrors of cruelty to animals through peaceful means

The People for the Ethical Treatment of Animals (PETA) Foundation are a UK-based charity dedicated to establishing and protecting the rights of all animals. PETA works through public education, research, legislation, special events, celebrity involvement and protest campaigns. PETA believes in non-violence and does not advocate or support actions in which anyone, human or non-human, is harmed. PETA is a charitable organisation that works to educate the public about the horrors of cruelty to animals through peaceful means. The charity runs a successful supporter engagement program which includes approximately thirty mailed appeals a year.

Services: Complex Fulfilment, Direct Debit Management & Appeal Response Handling


The Brief

PETA were looking for a supplier who could provide an all-encompassing service incorporating complex response handling & fulfilment requirements. As a charity with a strong focus on appeal mailings to its supporters, they wanted to be secure in the knowledge that their chosen supplier had the ability and capacity to provide the level of service they aspired to for their supporters. Their need to find an established supplier who could also process and manage their vital Direct Debit income stream made Woods the natural choice. Achieving a seamless transition from their previous supplier was very high on PETA’s wish-list and Woods provided the peace of mind and strategic approach to facilitate this switch.


“Recently PETA undertook a large database conversion project and part of that project also involved moving our response handling. After interviewing many potential partners we choose the Woods Group because of their professional approach and their highly organised and experienced team. We felt they could become part of our team due to their friendliness and true desire to strengthen our program. Changing a response handling supplier is a huge undertaking, but from moving our ‘thanking and banking’ through to processing our Direct Debits, Woods helped make the transition feel easy and seamless. With their help we are now enjoying a stronger relationship with our supporters than ever before.”

Allan Hulse International Director of Fundraising & Communications – PETA

The Outcomes

Since working in partnership with Woods, PETA has experienced the following benefits: Improved efficiency and resulting cost-reductions based on the Woods technology-led approach.

Cost reductions in the regions of 30% due to revisions in response slip design which allows for data to be read by optical character recognition technology.

Complex fulfilment requirements have been incorporated into key campaigns for the charity. This higher degree of personalisation has resulted in increased affinity from key donors and a better, enhanced understanding of the PETA cause.

The Woods online web portal has allowed for speedier query resolution for donors. In addition, the high frequency and flexibility of automated reports has allowed the charity to further focus on their data and increase the effectiveness of campaigns.

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