mother and baby

Smooth and efficient on-boarding in just 3 weeks

By using our tried and tested standard onboarding process and response handling services, the Ethiopiaid fundraising team was able to focus on what really mattered to them – the success of their appeal.

Goal

Dissatisfied with their existing supplier, Ethiopiaid approached Woods Valldata because of our reputation for security, professionalism and a personal service. Based on these aspects, Ethiopiaid decided to trial one of their smaller appeals with Woods Valldata.

Success

  • Fast efficient onboarding
  • Safe, smooth transition with minimum input for Ethiopiaid
  • Zero impact on supporters
  • Real-time access to results

Our Approach

Audit

The Ethiopiaid test campaign, a Gift Aid appeal over the 2016 summer months, needed quick and efficient onboarding.

Early engagement was critical to the project’s success, with the Woods Valldata team working closely with Ethiopiaid to ensure all their requirements were fully understood, from the response form right through to thanking supporters and data export.

Process

Ethiopiaid was set up for service processing using Woods Valldata’s standard implementation process and PRINCE2 project management methodology to meet the needs of onboarding in a controlled and manageable way.

Implementation

To enable the fast turnaround, Woods Valldata used its Response Platform, which has been purpose-built as a flexible, robust and secure method of migrating and processing charity-partner data.

As a result, Ethiopiaid was able to reap the benefits of a safe and smooth transition with only a minimal amount of input so they had more time to focus on what really matters: the success of their appeal.

Continuous Improvement

Over the years, Woods Valldata has not disappointed Ethiopiaid in providing the latest technology and highest service standards across all their appeals to increase efficiencies, make thanking more personal and achieve further cost savings.

  • Hierarchical tick boxes for legacy appeals creates less import work for Ethiopiaid and means that supporters receive a more tailored thank you.
  • Response form amends bringing Gift Aid to the same side as other supporter data ensures the fullest information is captured for each responder faster, and without discrepancies.
  • Variable text in thanking as part of our response handling services reduces the total number of letter set-ups needed within and across appeals yet keeps the same level of personalisation for supporters.
  • Introducing and managing the ‘Response with Stamps’ Rebate Scheme from Royal Mail across all campaigns saves over £100 per year back to the charity.

What our client had to say

mother and baby