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Legacy fundraising
The Fundraising Regulator defines legacy fundraising as: ‘the practice of asking individuals to leave a gift to a charity in their Will’.
Fundraising mix
The fundraising mix is the suite of products available to charities by which they raise money for their cause. Examples might include legacy fundraising, weekly lottery or prize-led fundraising, regular giving, and cash appeal fundraising.
Fundraising Channel
A fundraising channel is the media by which individual giving fundraisers communicate with supporters. Examples of popular fundraising channels are post, face-to-face, social media, DRTV
Emergency appeal
An emergency appeal is a way for charities to raise money urgently for a particular cause through individual giving fundraising. These are most often in response to a natural disaster or crisis. Emergency appeals help charities raise money fast and deploy it to areas with most need. See also cash appeal
Cash appeal
A cash appeal in individual giving fundraising is an ask communication to a set, or sets, of supporters across a given time period. Cash appeals might be requesting support for a specific project with which the charity is involved (restricted income), or it might be for generic support of the charity and the work that […]
Segmenting
Segmenting in individual giving fundraising is the process of dividing a data set up into groups with common characteristics, known as segments.